What Does “The Trend is Your Friend” Mean in Trading?

Cobra Trading, Inc.
May 23, 2022

When you see a trend, it can be very tempting to bet against it and assume that the stock price will eventually bounce back to its previous value. And while this strategy has some merit in certain situations, generally speaking, you should see the trend as your friend. In most cases, that means following the trend, as opposed to betting against it.

Key Takeaways

  • Follow the Trend – Betting against the trend often leads to unnecessary risk and potential losses. Waiting for confirmation before entering a trade is a safer approach.
  • Patience Pays Off – You don’t need to buy at the lowest low or sell at the highest high to be profitable. Be patient and a low risk trade will come in time.
  • Risk Management is Crucial – Entering trades too early can lead to avoidable losses and emotional stress. Waiting for a clear signal minimizes unnecessary risks.
  • Consistency Over Big Wins – Small, steady profits build trading discipline and reduce the chance of devastating losses.

What’s a downtrend?

A downtrend occurs when a stock’s price consistently moves lower over time. It is characterized by lower highs and lower lows on a price chart. Traders see this pattern when sellers dominate the market, pushing the price downward. Entering trades against this trend can be risky, as prices are more likely to continue declining until the trend shifts.

What a Downtrend Looks Like

A stock chart illustrating a downward trend with marked lower highs and lower lows emphasizes the "trend is your friend" strategy.

What’s an uptrend?

An uptrend occurs when a stock’s price consistently moves higher over time. It is marked by higher highs and higher lows on a price chart. This pattern suggests buyers are in control, pushing prices upward. Betting against this trend can lead to losses, as prices are more likely to continue rising until the trend reverses.

What a Uptrend Looks Like

Candlestick chart showing an upward trend with labeled higher highs and higher lows, embodying the "the trend is your friend" strategy.

The Risks of Fighting the Trend

Why should you stop fighting the trend and simply wait for the best entry? There are several reasons.

For Short Sellers:

If you are a short seller, and the stock price goes up, you may feel enticed to short it while it continues to increase in price. At first, it seems like a sound strategy because the stock can only break out so much. However, nobody can predict exactly how high it’s going to go before it dips. So if you enter your position too early and the trend continues, you may end up with a significant loss.

For Long Buyers:

The same goes for long buyers. If the stock dips down and you’re sure that it’s about to bounce back up, there’s no need to rush and buy the ongoing dip. There’s no way to say when the dip is actually going to turn, so sometimes, it’s better to wait for a turn to make sure that the price is actually going up.

The Benefits of Waiting for the Right Entry

Waiting does mean that you won’t hit the lowest low or the highest high. Whenever you are trading stocks with a lot of range, you don’t really need to hit these peaks and valleys to make money. You can get in later and still achieve results.

Some traders may recognize the highest high and the lowest low, make money on a single trade, and post PnL charts on social media. And if you are waiting for the trend to turn, you may feel like you are missing out on a huge opportunity. However, most people don’t have the discipline to see their plan through and tap out of the trade if their guess is wrong. This is why it could be beneficial for traders to wait for a lower high if selling short, and a higher low if going long. It might give you a smaller range to work with, but it’s also a lower risk that creates a vastly more comfortable trading environment.

Successful Trading = Consistency Over Risky Bets

Becoming a profitable trader is all about consistency. Posting small profits over time will enhance your discipline and encourage you to follow your plan, apply risk management, and get better at your tailored methods.

Besides, the long-term consequences of experiencing high stress due to increased risk aren’t always worth it. You might have heard the phrase “death by paper cuts.” It’s a perfect metaphor for what happens when day traders get impatient and try to bet against a trade way too early. They end up taking multiple small losses as the trade hits their risk, and they have no choice but to exit at a loss. And if the trader decides to be stubborn, starts revenge trading, and sticks with the decision no matter what, this can lead to a devastating outcome.

Trading with Patience and Better Risk Management

This is why it is generally so much safer to wait for the backside. But it’s important to remember that even waiting for a trend to turn does not always guarantee you will be correct. The stock market is volatile, and by waiting, you are simply reducing the excessive risk of going against a trend. While some risk still exists, you are just minimizing one aspect of it.

Use the Right Tools to Support Smarter Trading

So, just because Cobra Trading can sometimes provide borrows with no upfront fees (often referred to as free locates), and our experts can help you locate the trending stocks, it doesn’t mean that you need to jump into a trade head first. Instead, evaluate each transaction thoroughly and wait for a substantial signal.

If you’re looking for more information, check out our Resources page with educational posts and our YouTube channel for videos about day trading.